ILKADIM Europe GmbH was born from ambition. We aim to become one of Europe’s premier integrated commerce platforms, recognized for bringing unique value through cross-continental integration. In line with this, we have a clear roadmap and set of goals that define our European growth strategy in the coming years.
Expanding Footprint
We intend to significantly expand our footprint across all major European markets. Today, we operate in a dozen countries; tomorrow, we envision reaching practically every corner of the continent. This means deepening our presence in Western Europe’s big economies and making inroads into high-growth markets in Eastern and Northern Europe.
Our ambition is to have ILKADIM-handled products in thousands of retail outlets across Europe – from supermarket chains in Germany to department stores in Scandinavia. We aim to tailor our approach to each significant market, effectively becoming ‘local’ in each while leveraging our global scale.
By doing so, we aim to capture a substantial share of the distribution of categories where we specialize (home textiles, kitchenware, small appliances), becoming the go-to partner for European retailers.
Brand Dominance
In the next 5 years, ILKADIM Europe plans to broaden and deepen its brand portfolio in Europe. We aspire to introduce more premium Turkish brands to European consumers and represent more European brands in Turkey.
One concrete ambition is to become a market leader in the home textiles and homewares segment in Europe. With the market track to surpass $35.6 billion, we aim to claim a significant slice by promoting Turkish craftsmanship and competitive pricing.
Similarly, we target leadership in niche appliance segments by leveraging partnerships like Schaub Lorenz and W. Fischer – becoming the top distributor for such products in select markets.
Seamless Shopping
Europe’s retail future is omni-channel, and ILKADIM is determined to be at the forefront. Our ambition is to develop Shop&Shop into a household name in Europe’s e-commerce space. We plan to localize Shop&Shop for multiple countries, offering multilingual support and region-specific selections.
We also aim to integrate emerging shopping trends – such as online marketplaces, social commerce, and brick-and-mortar partnerships – into one cohesive strategy. Our goal is to enable a scenario where a product is simultaneously on a discount store shelf, listed on Amazon, and featured on our own Shop&Shop site, with all inventory synced.
Service Provider
As we grow, we want not just to sell products, but to be recognized as a key logistics and distribution partner. This means offering our warehousing and fulfillment capabilities as a service to other brands or acting as a regional hub for Asian/Middle Eastern companies.
Our ambition is to embed ourselves in Europe’s sophisticated logistics network – potentially opening additional distribution centers in Southern or Eastern Europe to allow 2-day delivery to any EU country.
We also plan to adopt green logistics initiatives, aligning with Europe’s push for sustainability, such as low-emission delivery options.
Robust Performance
Ambition must also be measured in numbers. ILKADIM Europe aims for robust financial growth – we project doubling our European revenues within the next 3 years. We aim to outperform the industry average by capturing market share.
Equally, we emphasize stability – maintaining healthy margins by sourcing cost-effectively from Turkey and optimizing operations. Leveraging Turkey’s lower cost base with duty-free EU access allows us to keep cost-to-serve low while expanding scale.
Bridging Cultures
On a qualitative front, our ambition is to enhance cultural exchange through commerce. We want European consumers to appreciate the quality of Turkish products and vice versa.
It’s our ambition that ILKADIM-facilitated brands become part of everyday life in Europe – whether it’s a Turkish-designed rug in a Spanish home or a German appliance brand regaining popularity in Middle Eastern markets. This enriches the consumer experience and fosters cross-cultural appreciation.





We are driven by the knowledge that Europe presents virtually unlimited opportunities. ILKADIM Europe’s ambition is to firmly plant ourselves within that opportunity, championing a model of trade that is integrative and innovative. Join us in this success story.