Discount retail chains are a major avenue for distribution in both Turkish and European landscapes. Our strategy is clear: place quality products into these widespread networks at competitive prices. By aligning with giants like BİM, A101, Aldi, and Lidl, we prove that affordable can still mean good quality.
In Türkiye, discount grocery chains have transformed the market. BİM and A101 alone command roughly 30% of the grocery market share. They achieve this through aggressive pricing, private labels, and rapid expansion.
Similarly, Europe has seen discount chains like Aldi and Lidl capture large market shares, especially in Germany where they dominate a €200+ billion market. These partnerships allow us to move high volumes catering to price-sensitive consumers across the continent.
ILKADIM provides home and kitchen items for weekly promotions (e.g., ‘home textiles week’), offering bulk volumes of Turkish cotton bedsheets or blankets at competitive prices.
We also collaborate on Private Label production, manufacturing budget-friendly electronics or cookware sets under the chain’s own brand. This provides exclusivity and low cost for the retailer while guaranteeing volume for us.
Occasionally, we use discounters as an outlet for branded overstock, giving premium brands exposure to millions of households.
The key to serving discount chains is logistics excellence. We fulfill large orders (e.g., 200,000 units) under tight timelines for weekly promos.
Our robust operations in Turkey and Germany allow us to deliver to regional depots or direct-to-store. For centralized European buyers like Aldi, we deliver to their logistics centers across Europe, leveraging our Düsseldorf hub’s proximity to major distribution networks.
Discounters have strict quality standards to avoid damaging recalls. ILKADIM assures chains that despite low costs, products meet all EU safety and quality benchmarks (CE, TÜV).
For example, Turkish-sourced products supplied to European discounters pass all required EU lab tests, reinforcing trust. We also tailor products culturally—offering tea sets in Turkey vs. coffee mugs in Europe.
We aim to deepen integration by potentially acting as a ‘Category Captain,’ managing entire segments like textiles for a chain—from selection to inventory planning.
As discount chains evolve into digital spaces (click-and-collect), ILKADIM will ensure our products are listed and optimized for their online catalogs.




