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Sales Channels
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A comprehensive multi-channel strategy
reaching every corner of the market.
ILKADIM Europe GmbH operates through a rich tapestry of sales channels, enabling us to effectively reach customers in every corner of the market – from big retail chains to individual online shoppers. Our multi-channel sales strategy is a cornerstone of our integrated commercial hub model.
By diversifying sales channels, we ensure that our products are accessible, our brand presence is broad, and we can adapt quickly to shifts in consumer behavior. Below is an overview of our primary sales channels, each of which is elaborated in its own section.
Shop&Shop (Türkiye & EU)
Our Direct-to-Consumer Retail Platform
Shop&Shop is ILKADIM’s signature retail platform – an embodiment of our “beyond commerce” philosophy. Branded as “More Than Shopping”, it represents our direct connection to consumers. Initially launched in Türkiye, it has quickly become a vibrant hub where each shopping experience is more enjoyable with a wide product range and quality brands.
Now, we are expanding this concept into Europe, aiming to offer a unified, cross-border shopping platform that brings together the best of Turkish and European products for consumers on both sides.
Features & Offerings
- Home Textiles & Soft Furnishings: Luxurious Turkish towels, bed linens, blankets, and carpets.
- Kitchenware & Appliances: Partnerships with Emile Henry, Joseph Joseph, and Schaub Lorenz.
- Cleaning & Home Care: Vacuum cleaners (W. Fischer), cleaning tools, and storage solutions.
Discount Chains
High-Volume Partnerships
We partner with leading hard-discount and soft-discount retail chains – those no-frills stores known for their competitive prices – in both Turkey (BİM, A101) and Europe (Aldi, Lidl). Through this channel, we move high volumes of goods, catering to price-sensitive consumers while leveraging the extensive reach of these retailers.
Discount chains are a dominant force in retail, so having shelf space here is critical. We move high volumes catering to price-sensitive consumers with our specialized logistics strategies.
Market Dominance: BİM and A101 alone account for ~30% of the Turkish grocery market.
European Reach: Partnerships with giants like Aldi and Lidl in Germany and beyond.
Traditional Retail
Independent Shops & Regional Distributors
This refers to the network of independent retailers, small shops, and traditional marketplaces. Especially in Turkey, but also in parts of Europe, these channels remain significant. In Turkey, traditional grocery shops (bakkals) and open markets still make up a large portion of retail revenue.
ILKADIM reaches these outlets through distributors and direct sales teams, ensuring even mom-and-pop stores carry our products. In Europe, this includes independent home goods stores and specialty boutiques.
Network Highlights
- Turkey: Extensive network reaching bakkals and open markets (pazars).
- Europe: Supplying family-owned home goods stores and regional wholesalers.
Marketplace Integrations
Digital Presence Across Europe
We integrate our product offerings with major online marketplaces in Europe – such as Amazon, eBay, and crucially, country-specific marketplaces like Allegro (Poland), Bol.com (Netherlands/Belgium), Otto and Kaufland.de (Germany).
Marketplaces have become a defining feature of modern retail in Europe. By plugging into these digital platforms, ILKADIM ensures our goods are available to the millions of Europeans who prefer shopping on these sites. We manage stores, handle fulfillment (FBA), and keep digital shelves optimized.
Global Giants: Amazon (DE, FR, IT, ES) and eBay.
Local Heroes: Allegro (Poland), Bol.com (Benelux), Otto (Germany).
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Duseldorf Germany
- European HQ: Ilkadim Europe GmbH Bruchfeld 77-79, 47809 Krefeld / Germany
- info@ilkadimeuropegmbh.com
- (021) 4582 - 3695
Ilkadim Europe GmbH
Growth With Purpose
We are driven by the knowledge that Europe presents virtually unlimited opportunities. ILKADIM Europe’s ambition is to firmly plant ourselves within that opportunity, championing a model of trade that is integrative and innovative. Join us in this success story.